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Books like The Automatic Customer

The best books like The Automatic Customer are Built to Sell: Creating a Business That Can Thrive Without You, Traction: Get a Grip on Your Business, and Hooked: How to Build Habit-Forming Products. The Automatic Customer by John Warrillow is about subscription business, recurring revenue, business model. If that's what drew you in, here are 12 books that share its DNA — each summarized on Superbook, and ready to chat with in the app.

  1. Built to Sell: Creating a Business That Can Thrive Without You
    Built to Sell: Creating a Business That Can Thrive Without You

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    Built to Sell: Creating a Business That Can Thrive Without You

    John Warrillow · Business

    Built to Sell is John Warrillow's argument that every business owner — regardless of whether they ever intend to sell — should build their company as if they were going to.

    Both dig into entrepreneurship.

    Read the summary →
  2. Traction: Get a Grip on Your Business
    Traction: Get a Grip on Your Business

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    Traction: Get a Grip on Your Business

    Gino Wickman · Business

    Traction introduces the Entrepreneurial Operating System, a practical framework for running a small to mid-sized business with more clarity, accountability, and traction.

    Both dig into entrepreneurship.

    Read the summary →
  3. Hooked: How to Build Habit-Forming Products
    Hooked: How to Build Habit-Forming Products

    03

    Hooked: How to Build Habit-Forming Products

    Nir Eyal · Business

    Hooked is Nir Eyal's framework for designing products that people return to without external prompting.

    A kindred business read.

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  1. The Lean Startup
    The Lean Startup

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    The Lean Startup

    Eric Ries · Business

    The Lean Startup is Eric Ries's argument that the biggest cause of startup failure is not building the wrong product — it's spending months or years building something before finding out whether anyone wants it.

    Both dig into entrepreneurship.

    Read the summary →
  2. The Forever Transaction
    The Forever Transaction

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    The Forever Transaction

    Robbie Kellman Baxter · Business

    The Forever Transaction is Robbie Kellman Baxter's practical guide to building subscription and membership businesses — companies where the goal isn't to close a sale but to maintain an ongoing relationship.

    Shares subscription business and customer retention with The Automatic Customer.

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  3. The Startup Owner's Manual
    The Startup Owner's Manual

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    The Startup Owner's Manual

    Steve Blank and Bob Dorf · Business

    The Startup Owner's Manual is Steve Blank and Bob Dorf's expanded, updated version of Blank's earlier customer development framework, published seven years after The Four Steps to the Epiphany.

    Shares business model and entrepreneurship with The Automatic Customer.

    Read the summary →
  4. AI Superpowers
    AI Superpowers

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    AI Superpowers

    Kai-Fu Lee · Business

    AI Superpowers is Kai-Fu Lee's argument that the geopolitical competition to lead in artificial intelligence is primarily a two-country race between the United States and China, and that the outcome will reshape the global economy in ways most people haven't started to reckon with.

    Both dig into entrepreneurship.

    Read the summary →
  5. Anything You Want

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    Anything You Want

    Derek Sivers · Business

    Anything You Want is Derek Sivers' account of building, running, and eventually selling CD Baby, the independent musician distribution company he founded accidentally in 1998 when a few friends asked him to sell their CDs online.

    Both dig into entrepreneurship.

    Read the summary →
  6. Behind the Cloud
    Behind the Cloud

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    Behind the Cloud

    Marc Benioff · Business

    Behind the Cloud is Marc Benioff's account of building Salesforce from a startup in his apartment to the first cloud computing company to reach $1 billion in revenue.

    Both dig into entrepreneurship.

    Read the summary →
  7. Beyond Entrepreneurship
    Beyond Entrepreneurship

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    Beyond Entrepreneurship

    Jim Collins & William Lazier · Business

    Beyond Entrepreneurship is Jim Collins's first major book, co-written with William Lazier and published in 1992, before the research that produced Built to Last and Good to Great.

    Both dig into entrepreneurship.

    Read the summary →
  8. Disciplined Entrepreneurship
    Disciplined Entrepreneurship

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    Disciplined Entrepreneurship

    Bill Aulet · Business

    Bill Aulet's Disciplined Entrepreneurship is a structured walkthrough of 24 steps for building a new venture, developed from MIT's entrepreneurship curriculum and Aulet's own experience as a serial entrepreneur.

    Both dig into entrepreneurship.

    Read the summary →
  9. Do More Faster: TechStars Lessons to Accelerate Your Startup
    Do More Faster: TechStars Lessons to Accelerate Your Startup

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    Do More Faster: TechStars Lessons to Accelerate Your Startup

    Brad Feld and David Cohen · Business

    Do More Faster is a collection of short essays and lessons drawn from the TechStars accelerator program, organized by Brad Feld and David Cohen, the program's co-founders.

    Both dig into entrepreneurship.

    Read the summary →

Books like The Automatic Customer: quick answers

What are the best books like The Automatic Customer?

The best books like The Automatic Customer by John Warrillow are Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow, Traction: Get a Grip on Your Business by Gino Wickman, Hooked: How to Build Habit-Forming Products by Nir Eyal, The Lean Startup by Eric Ries, The Forever Transaction by Robbie Kellman Baxter, plus 7 more below. Each was chosen for themes it shares with The Automatic Customer, such as subscription business, recurring revenue, business model.

What should I read after The Automatic Customer?

A natural next read after The Automatic Customer is Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow. Both dig into entrepreneurship. Other strong choices are Traction: Get a Grip on Your Business by Gino Wickman, Hooked: How to Build Habit-Forming Products by Nir Eyal, The Lean Startup by Eric Ries.

What books are similar to The Automatic Customer by John Warrillow?

The Automatic Customer centers on subscription business, recurring revenue, business model. Books with a similar feel include Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow, Traction: Get a Grip on Your Business by Gino Wickman, Hooked: How to Build Habit-Forming Products by Nir Eyal, The Lean Startup by Eric Ries, The Forever Transaction by Robbie Kellman Baxter, The Startup Owner's Manual by Steve Blank and Bob Dorf — all free to read and chat with on Superbook.

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