Books like Hegarty on Advertising: Turning Intelligence into Magic

01

All Marketers Are Liars

Seth Godin · Business

All Marketers Are Liars — later republished as All Marketers Tell Stories — is Seth Godin's argument that successful marketing is not about facts or features but about stories that confirm what consumers already believe about the world.

A kindred business read.

02

The Art of the Start 2.0

Guy Kawasaki · Business

The Art of the Start 2.0 is Guy Kawasaki's updated guide to launching a company, product, or movement.

A kindred business read.

03

Start with Why

Simon Sinek · Business

Start with Why is Simon Sinek's argument that the most influential leaders and organizations in history didn't succeed because they made better products or ran smarter campaigns.

A kindred business read.

04

Steal Like an Artist

Austin Kleon · Self-help

Steal Like an Artist is Austin Kleon's short, illustrated guide to the creative process, built around the premise that nothing is truly original — all creative work is built from and inspired by what came before.

Both dig into creativity.

05

Making Music: 74 Creative Strategies for Electronic Music Producers

Dennis DeSantis · Self-help

Making Music is Dennis DeSantis's catalog of seventy-four specific problems that electronic music producers encounter, paired with concrete strategies for addressing each one.

Shares creativity and creative process with Hegarty on Advertising: Turning Intelligence into Magic.

06

7 Powers: The Foundations of Business Strategy

Hamilton Helmer · Business

7 Powers is Hamilton Helmer's attempt to distill the full landscape of business strategy into a single rigorous framework.

Both dig into business strategy.

07

Competing in the Age of AI

Marco Iansiti & Karim Lakhani · Business

Competing in the Age of AI is Marco Iansiti and Karim Lakhani's argument that artificial intelligence is not just another technology to be adopted, but a fundamental redesign of how firms operate — and that companies built from the start with AI at their core will eventually displace firms that try to bolt AI onto traditional operating models.

Both dig into business strategy.

08

Creative Selection

Ken Kocienda · Business

Creative Selection is Ken Kocienda's first-hand account of how software gets made at Apple during the period when the iPhone and iPad were born.

Both dig into creativity.

09

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Ed Catmull and Amy Wallace · Business

Creativity, Inc.

Both dig into creativity.

10

Googled: The End of the World As We Know It

Ken Auletta · Business

Ken Auletta has been writing about media and power for the New Yorker since the 1990s, and Googled is his attempt to explain what Google did to the industries that preceded it.

Both dig into advertising.

11

Linchpin: Are You Indispensable?

Seth Godin · Business

Linchpin is Seth Godin's argument that the industrial economy's model of interchangeable workers following instructions is collapsing, and that the people who thrive in what comes next will be those who do work that can't be systemized or outsourced — people who make decisions, solve problems without a manual, and bring genuine humanity and creativity to their work.

Both dig into creativity.

12

The Forever Transaction

Robbie Kellman Baxter · Business

The Forever Transaction is Robbie Kellman Baxter's practical guide to building subscription and membership businesses — companies where the goal isn't to close a sale but to maintain an ongoing relationship.

Both dig into business strategy.