Business · Similar reads

Books like Hegarty on Advertising: Turning Intelligence into Magic

Hegarty on Advertising: Turning Intelligence into Magic by John Hegarty is about advertising, creativity, brand building. If that's what drew you in, here are 6 books that share its DNA — each summarized on Superbook, and ready to chat with in the app.

  1. All Marketers Are Liars
    All Marketers Are Liars

    01

    All Marketers Are Liars

    Seth Godin · Business

    All Marketers Are Liars — later republished as All Marketers Tell Stories — is Seth Godin's argument that successful marketing is not about facts or features but about stories that confirm what consumers already believe about the world.

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  2. The Art of the Start 2.0
    The Art of the Start 2.0

    02

    The Art of the Start 2.0

    Guy Kawasaki · Business

    The Art of the Start 2.0 is Guy Kawasaki's updated guide to launching a company, product, or movement.

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  3. Start with Why
    Start with Why

    03

    Start with Why

    Simon Sinek · Business

    Start with Why is Simon Sinek's argument that the most influential leaders and organizations in history didn't succeed because they made better products or ran smarter campaigns.

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  4. Steal Like an Artist
    Steal Like an Artist

    04

    Steal Like an Artist

    Austin Kleon · Self-help

    Steal Like an Artist is Austin Kleon's short, illustrated guide to the creative process, built around the premise that nothing is truly original — all creative work is built from and inspired by what came before.

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  5. 100 Baggers: Stocks That Return 100-to-1 and How to Find Them
    100 Baggers: Stocks That Return 100-to-1 and How to Find Them

    05

    100 Baggers: Stocks That Return 100-to-1 and How to Find Them

    Christopher Mayer · Business

    Christopher Mayer built this book on research conducted earlier by Thomas Phelps, whose 1972 book 100 to 1 in the Stock Market studied stocks that returned one hundred times their purchase price.

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  6. 7 Powers: The Foundations of Business Strategy
    7 Powers: The Foundations of Business Strategy

    06

    7 Powers: The Foundations of Business Strategy

    Hamilton Helmer · Business

    7 Powers is Hamilton Helmer's attempt to distill the full landscape of business strategy into a single rigorous framework.

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