Books like All Marketers Are Liars

01

This Is Marketing: You Can't Be Seen Until You Learn to See

Seth Godin · Business

This Is Marketing is Seth Godin's most comprehensive statement of what marketing is and isn't.

Both dig into marketing.

02

Contagious: Why Things Catch On

Jonah Berger · Business

Contagious is Jonah Berger's analysis of why certain products, ideas, and stories spread through word of mouth while others, equally good or better, remain obscure.

Both dig into marketing.

03

Building a StoryBrand

Donald Miller · Business

Building a StoryBrand is Donald Miller's argument that most companies fail at marketing because they communicate from the wrong perspective.

Shares marketing and storytelling with All Marketers Are Liars.

04

Permission Marketing

Seth Godin · Business

Permission Marketing is Seth Godin's 1999 manifesto arguing that the dominant marketing model — interruption, buying attention, broadcasting to audiences who didn't ask — is fundamentally broken and becoming more broken.

Both dig into marketing.

05

Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love

Anthony Kennada · Business

Category Creation is Anthony Kennada's account of how Gainsight, where he served as chief marketing officer, built the customer success management category from scratch — and the broader argument that this approach to marketing, creating a new market category rather than competing within an existing one, produces compounding advantages that conventional brand-building rarely matches.

Both dig into marketing.

06

Competing Against Luck

Clayton M. Christensen · Business

Competing Against Luck is Clayton Christensen's most complete development of the Jobs to Be Done framework, which he introduced briefly in The Innovator's Solution.

Both dig into marketing.

07

Crossing the Chasm

Geoffrey A. Moore · Business

Crossing the Chasm is Geoffrey Moore's analysis of why so many technology companies succeed with early adopters and then stall before reaching mainstream customers.

Both dig into marketing.

08

Fierce Conversations

Susan Scott · Business

Fierce Conversations is Susan Scott's argument that the quality of your relationships is determined by the quality of your conversations — and that the conversations most people avoid are precisely the ones that would most improve their relationships and results.

Both dig into authenticity.

09

Growth Hacker Marketing

Ryan Holiday · Business

Growth Hacker Marketing is Ryan Holiday's short, accessible introduction to a marketing philosophy that emerged from Silicon Valley startups in the early 2010s.

Both dig into marketing.

10

Hacking Growth

Sean Ellis and Morgan Brown · Business

Hacking Growth is Sean Ellis and Morgan Brown's guide to building a growth function — an organizationally distinct, cross-functional team focused on finding and exploiting opportunities to accelerate customer acquisition, retention, and revenue.

Both dig into marketing.

11

Obviously Awesome

April Dunford · Business

Obviously Awesome is April Dunford's practical guide to product positioning — the often misunderstood discipline of defining where your product fits in the competitive landscape so that the right customers immediately understand its value.

Both dig into marketing.

12

On Becoming a Leader

Warren Bennis · Business

On Becoming a Leader is Warren Bennis's argument that leadership is not a set of techniques to be mastered but a continuous process of self-discovery — and that the most important leadership development work is inner rather than outer.

Both dig into authenticity.