Business · Similar reads
Books like The New Rules of Marketing and PR
The best books like The New Rules of Marketing and PR are This Is Marketing: You Can't Be Seen Until You Learn to See, Contagious: Why Things Catch On, and The 22 Immutable Laws of Marketing. The New Rules of Marketing and PR by David Meerman Scott is about content marketing, digital strategy, public relations. If that's what drew you in, here are 12 books that share its DNA — each summarized on Superbook, and ready to chat with in the app.
- This Is Marketing: You Can't Be Seen Until You Learn to See
01
This Is Marketing: You Can't Be Seen Until You Learn to See
Seth Godin · Business
This Is Marketing is Seth Godin's most comprehensive statement of what marketing is and isn't.
A kindred business read.
Read the summary → - Contagious: Why Things Catch On
02
Contagious: Why Things Catch On
Jonah Berger · Business
Contagious is Jonah Berger's analysis of why certain products, ideas, and stories spread through word of mouth while others, equally good or better, remain obscure.
A kindred business read.
Read the summary → - The 22 Immutable Laws of Marketing
03
The 22 Immutable Laws of Marketing
Al Ries and Jack Trout · Business
Al Ries and Jack Trout published this slim, blunt book in 1993 as a corrective to the marketing industry's habit of ignoring how markets actually behave.
A kindred business read.
Read the summary →
- Building a StoryBrand
04
Donald Miller · Business
Building a StoryBrand is Donald Miller's argument that most companies fail at marketing because they communicate from the wrong perspective.
A kindred business read.
Read the summary → - Traction: Get a Grip on Your Business
05
Traction: Get a Grip on Your Business
Gino Wickman · Business
Traction introduces the Entrepreneurial Operating System, a practical framework for running a small to mid-sized business with more clarity, accountability, and traction.
A kindred business read.
Read the summary → - They Ask, You Answer
06
Marcus Sheridan · Business
Marcus Sheridan saved his swimming pool company during the 2008 financial crisis by doing something most businesses resist: answering the questions customers were actually asking online, including the uncomfortable ones about price, problems, and comparisons with competitors.
Both dig into content marketing.
Read the summary → - 100 Baggers: Stocks That Return 100-to-1 and How to Find Them
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100 Baggers: Stocks That Return 100-to-1 and How to Find Them
Christopher Mayer · Business
Christopher Mayer built this book on research conducted earlier by Thomas Phelps, whose 1972 book 100 to 1 in the Stock Market studied stocks that returned one hundred times their purchase price.
A kindred business read.
Read the summary → - 7 Powers: The Foundations of Business Strategy
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7 Powers: The Foundations of Business Strategy
Hamilton Helmer · Business
7 Powers is Hamilton Helmer's attempt to distill the full landscape of business strategy into a single rigorous framework.
A kindred business read.
Read the summary → - A World Without Email
09
Cal Newport · Business
A World Without Email is Cal Newport's most targeted critique of modern knowledge work culture.
A kindred business read.
Read the summary → - Accelerate
10
Nicole Forsgren, Jez Humble, and Gene Kim · Business
Accelerate is the research-backed account of what actually makes software delivery teams fast without sacrificing stability.
A kindred business read.
Read the summary → - AI Superpowers
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Kai-Fu Lee · Business
AI Superpowers is Kai-Fu Lee's argument that the geopolitical competition to lead in artificial intelligence is primarily a two-country race between the United States and China, and that the outcome will reshape the global economy in ways most people haven't started to reckon with.
A kindred business read.
Read the summary → - All Marketers Are Liars
12
Seth Godin · Business
All Marketers Are Liars — later republished as All Marketers Tell Stories — is Seth Godin's argument that successful marketing is not about facts or features but about stories that confirm what consumers already believe about the world.
A kindred business read.
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Books like The New Rules of Marketing and PR: quick answers
What are the best books like The New Rules of Marketing and PR?
The best books like The New Rules of Marketing and PR by David Meerman Scott are This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin, Contagious: Why Things Catch On by Jonah Berger, The 22 Immutable Laws of Marketing by Al Ries and Jack Trout, Building a StoryBrand by Donald Miller, Traction: Get a Grip on Your Business by Gino Wickman, plus 7 more below. Each was chosen for themes it shares with The New Rules of Marketing and PR, such as content marketing, digital strategy, public relations.
What should I read after The New Rules of Marketing and PR?
A natural next read after The New Rules of Marketing and PR is This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. A kindred business read. Other strong choices are Contagious: Why Things Catch On by Jonah Berger, The 22 Immutable Laws of Marketing by Al Ries and Jack Trout, Building a StoryBrand by Donald Miller.
What books are similar to The New Rules of Marketing and PR by David Meerman Scott?
The New Rules of Marketing and PR centers on content marketing, digital strategy, public relations. Books with a similar feel include This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin, Contagious: Why Things Catch On by Jonah Berger, The 22 Immutable Laws of Marketing by Al Ries and Jack Trout, Building a StoryBrand by Donald Miller, Traction: Get a Grip on Your Business by Gino Wickman, They Ask, You Answer by Marcus Sheridan — all free to read and chat with on Superbook.
