Books like This Is Marketing: You Can't Be Seen Until You Learn to See

01

Purple Cow: Transform Your Business by Being Remarkable

Seth Godin · Business

Purple Cow is Seth Godin's argument that the era of traditional marketing — mass advertising, interruption, and promotion — is effectively over, and that the only reliable route to growth is making something so remarkable that people talk about it without being paid to.

02

Contagious: Why Things Catch On

Jonah Berger · Business

Contagious is Jonah Berger's analysis of why certain products, ideas, and stories spread through word of mouth while others, equally good or better, remain obscure.

03

Permission Marketing

Seth Godin · Business

Permission Marketing is Seth Godin's 1999 manifesto arguing that the dominant marketing model — interruption, buying attention, broadcasting to audiences who didn't ask — is fundamentally broken and becoming more broken.

04

Building a StoryBrand

Donald Miller · Business

Building a StoryBrand is Donald Miller's argument that most companies fail at marketing because they communicate from the wrong perspective.

05

Competing Against Luck

Clayton M. Christensen · Business

Competing Against Luck is Clayton Christensen's most complete development of the Jobs to Be Done framework, which he introduced briefly in The Innovator's Solution.

06

100 Baggers: Stocks That Return 100-to-1 and How to Find Them

Christopher Mayer · Business

Christopher Mayer built this book on research conducted earlier by Thomas Phelps, whose 1972 book 100 to 1 in the Stock Market studied stocks that returned one hundred times their purchase price.