Business · Similar reads
Books like This Is Marketing: You Can't Be Seen Until You Learn to See
The best books like This Is Marketing: You Can't Be Seen Until You Learn to See are Purple Cow: Transform Your Business by Being Remarkable, Contagious: Why Things Catch On, and Permission Marketing. This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin is about marketing, branding, entrepreneurship. If that's what drew you in, here are 12 books that share its DNA — each summarized on Superbook, and ready to chat with in the app.
- Purple Cow: Transform Your Business by Being Remarkable
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Purple Cow: Transform Your Business by Being Remarkable
Seth Godin · Business
Purple Cow is Seth Godin's argument that the era of traditional marketing — mass advertising, interruption, and promotion — is effectively over, and that the only reliable route to growth is making something so remarkable that people talk about it without being paid to.
Shares marketing and branding with This Is Marketing: You Can't Be Seen Until You Learn to See.
Read the summary → - Contagious: Why Things Catch On
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Contagious: Why Things Catch On
Jonah Berger · Business
Contagious is Jonah Berger's analysis of why certain products, ideas, and stories spread through word of mouth while others, equally good or better, remain obscure.
Both dig into marketing.
Read the summary → - Permission Marketing
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Seth Godin · Business
Permission Marketing is Seth Godin's 1999 manifesto arguing that the dominant marketing model — interruption, buying attention, broadcasting to audiences who didn't ask — is fundamentally broken and becoming more broken.
Shares marketing and branding with This Is Marketing: You Can't Be Seen Until You Learn to See.
Read the summary →
- Building a StoryBrand
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Donald Miller · Business
Building a StoryBrand is Donald Miller's argument that most companies fail at marketing because they communicate from the wrong perspective.
Shares marketing and branding with This Is Marketing: You Can't Be Seen Until You Learn to See.
Read the summary → - Competing Against Luck
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Clayton M. Christensen · Business
Competing Against Luck is Clayton Christensen's most complete development of the Jobs to Be Done framework, which he introduced briefly in The Innovator's Solution.
Shares marketing and strategy with This Is Marketing: You Can't Be Seen Until You Learn to See.
Read the summary → - Beyond Entrepreneurship
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Jim Collins & William Lazier · Business
Beyond Entrepreneurship is Jim Collins's first major book, co-written with William Lazier and published in 1992, before the research that produced Built to Last and Good to Great.
Shares entrepreneurship and strategy with This Is Marketing: You Can't Be Seen Until You Learn to See.
Read the summary → - Innovation and Entrepreneurship
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Innovation and Entrepreneurship
Peter F. Drucker · Business
Innovation and Entrepreneurship is Drucker's systematic treatment of a subject that, in 1985, most people still regarded as the province of lone geniuses and lucky accidents.
Shares entrepreneurship and strategy with This Is Marketing: You Can't Be Seen Until You Learn to See.
Read the summary → - Obviously Awesome
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April Dunford · Business
Obviously Awesome is April Dunford's practical guide to product positioning — the often misunderstood discipline of defining where your product fits in the competitive landscape so that the right customers immediately understand its value.
Shares marketing and strategy with This Is Marketing: You Can't Be Seen Until You Learn to See.
Read the summary → - Rework
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Jason Fried and David Heinemeier Hansson · Business
Rework is Jason Fried and David Heinemeier Hansson's deliberately provocative argument against most conventional wisdom about building a business.
Shares entrepreneurship and strategy with This Is Marketing: You Can't Be Seen Until You Learn to See.
Read the summary → - Scaling Up: How a Few Companies Make It...and Why the Rest Don't
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Scaling Up: How a Few Companies Make It...and Why the Rest Don't
Verne Harnish · Business
Scaling Up is Verne Harnish's update to his earlier Mastering the Rockefeller Habits, substantially revised and expanded to cover the full range of challenges a company faces as it grows from a small entrepreneurial team to a scaled organization.
Shares entrepreneurship and strategy with This Is Marketing: You Can't Be Seen Until You Learn to See.
Read the summary → - The Everything Store: Jeff Bezos and the Age of Amazon
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The Everything Store: Jeff Bezos and the Age of Amazon
Brad Stone · Business
The Everything Store is Brad Stone's account of Amazon's founding and growth from a book retailer to one of the most powerful companies in the world.
Shares entrepreneurship and strategy with This Is Marketing: You Can't Be Seen Until You Learn to See.
Read the summary → - The Ride of a Lifetime
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Robert Iger · Business
The Ride of a Lifetime is Robert Iger's account of his fifteen years as CEO of the Walt Disney Company, from his appointment in 2005 to his planned retirement in 2020.
Shares entrepreneurship and strategy with This Is Marketing: You Can't Be Seen Until You Learn to See.
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Books like This Is Marketing: You Can't Be Seen Until You Learn to See: quick answers
What are the best books like This Is Marketing: You Can't Be Seen Until You Learn to See?
The best books like This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin are Purple Cow: Transform Your Business by Being Remarkable by Seth Godin, Contagious: Why Things Catch On by Jonah Berger, Permission Marketing by Seth Godin, Building a StoryBrand by Donald Miller, Competing Against Luck by Clayton M. Christensen, plus 7 more below. Each was chosen for themes it shares with This Is Marketing: You Can't Be Seen Until You Learn to See, such as marketing, branding, entrepreneurship.
What should I read after This Is Marketing: You Can't Be Seen Until You Learn to See?
A natural next read after This Is Marketing: You Can't Be Seen Until You Learn to See is Purple Cow: Transform Your Business by Being Remarkable by Seth Godin. Shares marketing and branding with This Is Marketing: You Can't Be Seen Until You Learn to See. Other strong choices are Contagious: Why Things Catch On by Jonah Berger, Permission Marketing by Seth Godin, Building a StoryBrand by Donald Miller.
What books are similar to This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin?
This Is Marketing: You Can't Be Seen Until You Learn to See centers on marketing, branding, entrepreneurship. Books with a similar feel include Purple Cow: Transform Your Business by Being Remarkable by Seth Godin, Contagious: Why Things Catch On by Jonah Berger, Permission Marketing by Seth Godin, Building a StoryBrand by Donald Miller, Competing Against Luck by Clayton M. Christensen, Beyond Entrepreneurship by Jim Collins & William Lazier — all free to read and chat with on Superbook.
