Books like Googled: The End of the World As We Know It

01

No Filter: The Inside Story of Instagram

Sarah Frier · Business

No Filter is Sarah Frier's account of Instagram's founding, its acquisition by Facebook, and the decade-long tension between Instagram's founders and Mark Zuckerberg over what the product should become.

A kindred business read.

02

Super Pumped: The Battle for Uber

Mike Isaac · Business

Super Pumped is New York Times technology reporter Mike Isaac's account of Uber's rise from a San Francisco startup to a $70 billion company — and of the internal chaos, ethical failures, and leadership battles that nearly destroyed it.

A kindred business read.

03

The Everything Store: Jeff Bezos and the Age of Amazon

Brad Stone · Business

The Everything Store is Brad Stone's account of Amazon's founding and growth from a book retailer to one of the most powerful companies in the world.

A kindred business read.

04

Only the Paranoid Survive

Andrew S. Grove · Business

Only the Paranoid Survive is Andrew Grove's account of how he understood and navigated the most dangerous moments in a company's life — what he calls strategic inflection points.

A kindred business read.

05

Bad Blood: Secrets and Lies in a Silicon Valley Startup

John Carreyrou · Business

Bad Blood is Wall Street Journal reporter John Carreyrou's account of Theranos, the blood-testing startup founded by Elizabeth Holmes that claimed its proprietary technology could run hundreds of diagnostic tests from a single finger-prick of blood.

A kindred business read.

06

Barbarians at the Gate

Bryan Burrough · Business

Barbarians at the Gate is Bryan Burrough and John Helyar's account of the 1988 leveraged buyout of RJR Nabisco, at the time the largest corporate transaction in history.

Shares corporate culture and power with Googled: The End of the World As We Know It.

07

Where the Suckers Moon

Randall Rothenberg · Business

Where the Suckers Moon is Randall Rothenberg's exhaustive account of a single advertising account review: Subaru of America's 1991 search for a new agency.

Shares corporate culture and advertising with Googled: The End of the World As We Know It.

08

Exponential Organizations

Salim Ismail · Business

Exponential Organizations is Salim Ismail's framework for understanding why some companies — Airbnb, Uber, GitHub, Google — grew ten times faster than their peers and why traditional organizations struggle to match that pace.

Both dig into technology disruption.

09

Good to Great

Jim Collins · Business

Good to Great is Jim Collins's attempt to answer a deceptively simple question: why do some good companies make the leap to sustained greatness while most don't?

Both dig into corporate culture.

10

Hegarty on Advertising: Turning Intelligence into Magic

John Hegarty · Business

John Hegarty co-founded Bartle Bogle Hegarty in 1982 and spent four decades creating advertising that, at its best, genuinely shifted how people thought about brands.

Both dig into advertising.

11

Managing

Harold Geneen · Business

Managing is Harold Geneen's account of the principles that governed his twenty-year tenure as CEO of ITT, which he transformed from a modest international telephone company into one of the largest conglomerates in the world.

Both dig into corporate culture.

12

Powerful: Building a Culture of Freedom and Responsibility

Patty McCord · Business

Powerful is Patty McCord's account of the people philosophy she developed as Chief Talent Officer at Netflix between 1998 and 2012.

Both dig into corporate culture.