Books like No Filter: The Inside Story of Instagram

01

Super Pumped: The Battle for Uber

Mike Isaac · Business

Super Pumped is New York Times technology reporter Mike Isaac's account of Uber's rise from a San Francisco startup to a $70 billion company — and of the internal chaos, ethical failures, and leadership battles that nearly destroyed it.

Shares startup culture and silicon valley with No Filter: The Inside Story of Instagram.

02

The Everything Store: Jeff Bezos and the Age of Amazon

Brad Stone · Business

The Everything Store is Brad Stone's account of Amazon's founding and growth from a book retailer to one of the most powerful companies in the world.

A kindred business read.

03

Bad Blood: Secrets and Lies in a Silicon Valley Startup

John Carreyrou · Business

Bad Blood is Wall Street Journal reporter John Carreyrou's account of Theranos, the blood-testing startup founded by Elizabeth Holmes that claimed its proprietary technology could run hundreds of diagnostic tests from a single finger-prick of blood.

A kindred business read.

04

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Ed Catmull and Amy Wallace · Business

Creativity, Inc.

A kindred business read.

05

Build

Tony Fadell · Business

Tony Fadell was the engineer who built the iPod, the executive who led the team that created the original iPhone, and the founder of Nest, the thermostat company he sold to Google for $3.2 billion.

Both dig into startup culture.

06

Hooked: How to Build Habit-Forming Products

Nir Eyal · Business

Hooked is Nir Eyal's framework for designing products that people return to without external prompting.

Both dig into product design.

07

Lost and Founder

Rand Fishkin · Business

Rand Fishkin built Moz, the SEO software company, from a bootstrapped consultancy into a venture-backed business with millions in revenue — and then watched it nearly collapse under the weight of that growth.

Both dig into startup culture.

08

Sprint

Jake Knapp, John Zeratsky, and Braden Kowitz · Business

Sprint is the account of the design sprint methodology developed at Google Ventures — a five-day process for answering critical business questions through rapid prototyping and real user testing.

Both dig into product design.

09

Startup

Jerry Kaplan · Business

Startup is Jerry Kaplan's account of GO Corporation, the pen-computing company he co-founded in 1987 and ran until it collapsed in 1994.

Both dig into silicon valley.

10

The Power Law

Sebastian Mallaby · Business

The Power Law is Sebastian Mallaby's history of venture capital, told through the people who built the industry from its roots in postwar military research to its current position as the primary financing mechanism for technology startups worldwide.

Both dig into silicon valley.

11

Trillion Dollar Coach

Eric Schmidt, Jonathan Rosenberg, and Alan Eagle · Business

Trillion Dollar Coach is a tribute to Bill Campbell, the former football coach and Columbia University athletic director who became the most influential executive coach in Silicon Valley — coaching Steve Jobs, Eric Schmidt, Sheryl Sandberg, Jeff Bezos, and the co-founders of Google, among others.

Both dig into silicon valley.

12

Zucked: Waking Up to the Facebook Catastrophe

Roger McNamee · Business

Zucked is Roger McNamee's account of his transformation from Facebook champion to critic.

Both dig into social media.