Business · Similar reads
Books like The Lean B2B
The best books like The Lean B2B are The Lean Startup, The Mom Test, and Inspired: How to Create Tech Products Customers Love. The Lean B2B by Étienne Garbugli is about customer development, b2b sales, startups. If that's what drew you in, here are 12 books that share its DNA — each summarized on Superbook, and ready to chat with in the app.
- The Lean Startup
01
Eric Ries · Business
The Lean Startup is Eric Ries's argument that the biggest cause of startup failure is not building the wrong product — it's spending months or years building something before finding out whether anyone wants it.
A kindred business read.
Read the summary → - The Mom Test
02
Rob Fitzpatrick · Business
The Mom Test is Rob Fitzpatrick's short guide to customer development interviews — the conversations founders and product teams have with potential customers before building something.
A kindred business read.
Read the summary → - Inspired: How to Create Tech Products Customers Love
03
Inspired: How to Create Tech Products Customers Love
Marty Cagan · Business
Inspired is Marty Cagan's guide to how the best technology companies build products that customers actually want.
Both dig into startups.
Read the summary →
- Crossing the Chasm
04
Geoffrey A. Moore · Business
Crossing the Chasm is Geoffrey Moore's analysis of why so many technology companies succeed with early adopters and then stall before reaching mainstream customers.
Both dig into startups.
Read the summary → - Continuous Discovery Habits
05
Teresa Torres · Business
Continuous Discovery Habits is Teresa Torres's practical guide to making product discovery a sustainable, weekly team practice rather than a periodic research event.
A kindred business read.
Read the summary → - The Four Steps to the Epiphany
06
The Four Steps to the Epiphany
Steve Blank · Business
Steve Blank wrote The Four Steps to the Epiphany after watching hundreds of startups fail the same way: they built products based on untested assumptions, then discovered too late that no one wanted them.
Shares customer development and startups with The Lean B2B.
Read the summary → - The Startup Owner's Manual
07
Steve Blank and Bob Dorf · Business
The Startup Owner's Manual is Steve Blank and Bob Dorf's expanded, updated version of Blank's earlier customer development framework, published seven years after The Four Steps to the Epiphany.
Shares customer development and startups with The Lean B2B.
Read the summary → - Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
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Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
Reid Hoffman and Chris Yeh · Business
Blitzscaling is Reid Hoffman's argument that certain markets — primarily those with strong network effects and winner-take-most dynamics — reward companies that prioritize speed of growth over efficiency, even at the cost of significant operational risk.
Both dig into startups.
Read the summary → - Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
09
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Ed Catmull and Amy Wallace · Business
Creativity, Inc.
Both dig into startups.
Read the summary → - Disciplined Entrepreneurship
10
Bill Aulet · Business
Bill Aulet's Disciplined Entrepreneurship is a structured walkthrough of 24 steps for building a new venture, developed from MIT's entrepreneurship curriculum and Aulet's own experience as a serial entrepreneur.
Both dig into startups.
Read the summary → - Do More Faster: TechStars Lessons to Accelerate Your Startup
11
Do More Faster: TechStars Lessons to Accelerate Your Startup
Brad Feld and David Cohen · Business
Do More Faster is a collection of short essays and lessons drawn from the TechStars accelerator program, organized by Brad Feld and David Cohen, the program's co-founders.
Both dig into startups.
Read the summary → - Founders at Work: Stories of Startups' Early Days
12
Founders at Work: Stories of Startups' Early Days
Jessica Livingston · Business
Founders at Work is Jessica Livingston's collection of interviews with the founders of some of the most influential technology companies of the late twentieth and early twenty-first centuries.
Both dig into startups.
Read the summary →
Books like The Lean B2B: quick answers
What are the best books like The Lean B2B?
The best books like The Lean B2B by Étienne Garbugli are The Lean Startup by Eric Ries, The Mom Test by Rob Fitzpatrick, Inspired: How to Create Tech Products Customers Love by Marty Cagan, Crossing the Chasm by Geoffrey A. Moore, Continuous Discovery Habits by Teresa Torres, plus 7 more below. Each was chosen for themes it shares with The Lean B2B, such as customer development, b2b sales, startups.
What should I read after The Lean B2B?
A natural next read after The Lean B2B is The Lean Startup by Eric Ries. A kindred business read. Other strong choices are The Mom Test by Rob Fitzpatrick, Inspired: How to Create Tech Products Customers Love by Marty Cagan, Crossing the Chasm by Geoffrey A. Moore.
What books are similar to The Lean B2B by Étienne Garbugli?
The Lean B2B centers on customer development, b2b sales, startups. Books with a similar feel include The Lean Startup by Eric Ries, The Mom Test by Rob Fitzpatrick, Inspired: How to Create Tech Products Customers Love by Marty Cagan, Crossing the Chasm by Geoffrey A. Moore, Continuous Discovery Habits by Teresa Torres, The Four Steps to the Epiphany by Steve Blank — all free to read and chat with on Superbook.
