Business · Similar reads

Books like The Lean B2B

The Lean B2B by Étienne Garbugli is about customer development, b2b sales, startups. If that's what drew you in, here are 6 books that share its DNA — each summarized on Superbook, and ready to chat with in the app.

  1. The Lean Startup
    The Lean Startup

    01

    The Lean Startup

    Eric Ries · Business

    The Lean Startup is Eric Ries's argument that the biggest cause of startup failure is not building the wrong product — it's spending months or years building something before finding out whether anyone wants it.

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  2. The Mom Test
    The Mom Test

    02

    The Mom Test

    Rob Fitzpatrick · Business

    The Mom Test is Rob Fitzpatrick's short guide to customer development interviews — the conversations founders and product teams have with potential customers before building something.

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  3. Inspired: How to Create Tech Products Customers Love
    Inspired: How to Create Tech Products Customers Love

    03

    Inspired: How to Create Tech Products Customers Love

    Marty Cagan · Business

    Inspired is Marty Cagan's guide to how the best technology companies build products that customers actually want.

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  4. Crossing the Chasm
    Crossing the Chasm

    04

    Crossing the Chasm

    Geoffrey A. Moore · Business

    Crossing the Chasm is Geoffrey Moore's analysis of why so many technology companies succeed with early adopters and then stall before reaching mainstream customers.

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  5. Continuous Discovery Habits
    Continuous Discovery Habits

    05

    Continuous Discovery Habits

    Teresa Torres · Business

    Continuous Discovery Habits is Teresa Torres's practical guide to making product discovery a sustainable, weekly team practice rather than a periodic research event.

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  6. 100 Baggers: Stocks That Return 100-to-1 and How to Find Them
    100 Baggers: Stocks That Return 100-to-1 and How to Find Them

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    100 Baggers: Stocks That Return 100-to-1 and How to Find Them

    Christopher Mayer · Business

    Christopher Mayer built this book on research conducted earlier by Thomas Phelps, whose 1972 book 100 to 1 in the Stock Market studied stocks that returned one hundred times their purchase price.

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