Books like Influence, New and Expanded: The Psychology of Persuasion

01

Influence: The Psychology of Persuasion

Robert B. Cialdini · Psychology

Influence is Robert Cialdini's account of why people say yes, and how that agreement is manufactured.

Shares persuasion and decision-making with Influence, New and Expanded: The Psychology of Persuasion.

02

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Robert B. Cialdini · Psychology

Robert Cialdini spent decades studying the principles of persuasion that animate Influence, his 1984 masterwork.

Shares persuasion and influence with Influence, New and Expanded: The Psychology of Persuasion.

03

Thinking, Fast and Slow

Daniel Kahneman · Psychology

Thinking, Fast and Slow is Daniel Kahneman's account of the two cognitive systems that govern human thought.

Both dig into decision-making.

04

Predictably Irrational

Dan Ariely · Psychology

Predictably Irrational is Dan Ariely's examination of how humans make decisions that are consistently, systematically irrational — not random or arbitrary, but irrational in ways that follow patterns.

Both dig into decision-making.

05

The Influential Mind: What the Brain Reveals About Our Power to Change Others

Tali Sharot · Psychology

Tali Sharot's second book turns from how our own brains distort perception to how we can change what other people think and do.

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06

Age of Propaganda: The Everyday Use and Abuse of Persuasion

Anthony Pratkanis and Elliot Aronson · Psychology

Anthony Pratkanis and Elliot Aronson's central concern is that modern media, advertising, and politics have optimized for propaganda techniques that bypass critical reasoning and exploit psychological vulnerabilities.

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07

The Social Animal

Elliot Aronson · Psychology

Elliot Aronson is one of the most influential social psychologists in the history of the field, and The Social Animal, first published in 1972 and now in its twelfth edition, is the textbook introduction to social psychology that has shaped how generations of students think about human behavior.

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08

The Tipping Point

Malcolm Gladwell · Psychology

The Tipping Point is Malcolm Gladwell's argument that social change happens in sudden, dramatic ways — the same way a virus tips into an epidemic — and that understanding the mechanics of those tipping moments lets you engineer them.

Shares influence and behavior change with Influence, New and Expanded: The Psychology of Persuasion.

09

Never Split the Difference

Chris Voss · Business

Never Split the Difference is Chris Voss's argument that the rational, compromise-based negotiation frameworks taught in business schools miss something fundamental about how people actually make decisions.

Shares persuasion and influence with Influence, New and Expanded: The Psychology of Persuasion.

10

Against Empathy: The Case for Rational Compassion

Paul Bloom · Psychology

Paul Bloom's argument is not that we should care less about others.

Both dig into decision-making.

11

Algorithms to Live By: The Computer Science of Human Decisions

Brian Christian and Tom Griffiths · Psychology

Brian Christian is a writer and Tom Griffiths is a cognitive scientist, and together they argue that computer science has worked out rigorous solutions to many of the problems humans face every day — when to stop searching for a better option, how to manage your schedule, how to sort your memory — and that these solutions are both interesting and useful.

Both dig into decision-making.

12

Blink: The Power of Thinking Without Thinking

Malcolm Gladwell · Psychology

Blink is Malcolm Gladwell's argument that fast, unconscious decisions — the ones made in the first two seconds of encountering something — are often just as reliable as slow, deliberate analysis, and sometimes more so.

Both dig into decision-making.