Books like Product-Led Growth

01

Inspired: How to Create Tech Products Customers Love

Marty Cagan · Business

Inspired is Marty Cagan's guide to how the best technology companies build products that customers actually want.

Both dig into startups.

02

Traction: How Any Startup Can Achieve Explosive Customer Growth

Gabriel Weinberg and Justin Mares · Business

Traction is Gabriel Weinberg and Justin Mares's systematic guide to customer acquisition for startups.

Shares growth and marketing with Product-Led Growth.

03

Obviously Awesome

April Dunford · Business

Obviously Awesome is April Dunford's practical guide to product positioning — the often misunderstood discipline of defining where your product fits in the competitive landscape so that the right customers immediately understand its value.

Shares marketing and startups with Product-Led Growth.

04

Hacking Growth

Sean Ellis and Morgan Brown · Business

Hacking Growth is Sean Ellis and Morgan Brown's guide to building a growth function — an organizationally distinct, cross-functional team focused on finding and exploiting opportunities to accelerate customer acquisition, retention, and revenue.

Shares product strategy and growth with Product-Led Growth.

05

The Lean Startup

Eric Ries · Business

The Lean Startup is Eric Ries's argument that the biggest cause of startup failure is not building the wrong product — it's spending months or years building something before finding out whether anyone wants it.

A kindred business read.

06

Crossing the Chasm

Geoffrey A. Moore · Business

Crossing the Chasm is Geoffrey Moore's analysis of why so many technology companies succeed with early adopters and then stall before reaching mainstream customers.

Shares product strategy and marketing with Product-Led Growth.

07

Growth Hacker Marketing

Ryan Holiday · Business

Growth Hacker Marketing is Ryan Holiday's short, accessible introduction to a marketing philosophy that emerged from Silicon Valley startups in the early 2010s.

Shares growth and marketing with Product-Led Growth.

08

The Cold Start Problem

Andrew Chen · Business

The Cold Start Problem is Andrew Chen's framework for understanding network effects — the phenomenon where products become more valuable as more people use them — and the specific challenge every such product faces at launch: it has no network, and no value, until it does.

Shares product strategy and growth with Product-Led Growth.

09

Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies

Reid Hoffman and Chris Yeh · Business

Blitzscaling is Reid Hoffman's argument that certain markets — primarily those with strong network effects and winner-take-most dynamics — reward companies that prioritize speed of growth over efficiency, even at the cost of significant operational risk.

Shares growth and startups with Product-Led Growth.

10

Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love

Anthony Kennada · Business

Category Creation is Anthony Kennada's account of how Gainsight, where he served as chief marketing officer, built the customer success management category from scratch — and the broader argument that this approach to marketing, creating a new market category rather than competing within an existing one, produces compounding advantages that conventional brand-building rarely matches.

Shares growth and marketing with Product-Led Growth.

11

Competing Against Luck

Clayton M. Christensen · Business

Competing Against Luck is Clayton Christensen's most complete development of the Jobs to Be Done framework, which he introduced briefly in The Innovator's Solution.

Shares product strategy and marketing with Product-Led Growth.

12

Predictable Revenue

Aaron Ross and Marylou Tyler · Business

Predictable Revenue is Aaron Ross's account of the outbound sales system he built at Salesforce that generated over $100 million in recurring revenue.

Shares b2b and startups with Product-Led Growth.