Business · Similar reads
Books like Obviously Awesome
The best books like Obviously Awesome are Crossing the Chasm, This Is Marketing: You Can't Be Seen Until You Learn to See, and Building a StoryBrand. Obviously Awesome by April Dunford is about marketing, product positioning, startups. If that's what drew you in, here are 12 books that share its DNA — each summarized on Superbook, and ready to chat with in the app.
- Crossing the Chasm
01
Geoffrey A. Moore · Business
Crossing the Chasm is Geoffrey Moore's analysis of why so many technology companies succeed with early adopters and then stall before reaching mainstream customers.
Shares marketing and startups with Obviously Awesome.
Read the summary → - This Is Marketing: You Can't Be Seen Until You Learn to See
02
This Is Marketing: You Can't Be Seen Until You Learn to See
Seth Godin · Business
This Is Marketing is Seth Godin's most comprehensive statement of what marketing is and isn't.
Shares marketing and strategy with Obviously Awesome.
Read the summary → - Building a StoryBrand
03
Donald Miller · Business
Building a StoryBrand is Donald Miller's argument that most companies fail at marketing because they communicate from the wrong perspective.
Shares marketing and strategy with Obviously Awesome.
Read the summary →
- Traction: How Any Startup Can Achieve Explosive Customer Growth
04
Traction: How Any Startup Can Achieve Explosive Customer Growth
Gabriel Weinberg and Justin Mares · Business
Traction is Gabriel Weinberg and Justin Mares's systematic guide to customer acquisition for startups.
Shares marketing and startups with Obviously Awesome.
Read the summary → - Contagious: Why Things Catch On
05
Contagious: Why Things Catch On
Jonah Berger · Business
Contagious is Jonah Berger's analysis of why certain products, ideas, and stories spread through word of mouth while others, equally good or better, remain obscure.
Both dig into marketing.
Read the summary → - Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
06
Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
Reid Hoffman and Chris Yeh · Business
Blitzscaling is Reid Hoffman's argument that certain markets — primarily those with strong network effects and winner-take-most dynamics — reward companies that prioritize speed of growth over efficiency, even at the cost of significant operational risk.
Shares startups and strategy with Obviously Awesome.
Read the summary → - Competing Against Luck
07
Clayton M. Christensen · Business
Competing Against Luck is Clayton Christensen's most complete development of the Jobs to Be Done framework, which he introduced briefly in The Innovator's Solution.
Shares marketing and strategy with Obviously Awesome.
Read the summary → - Growth Hacker Marketing
08
Ryan Holiday · Business
Growth Hacker Marketing is Ryan Holiday's short, accessible introduction to a marketing philosophy that emerged from Silicon Valley startups in the early 2010s.
Shares marketing and startups with Obviously Awesome.
Read the summary → - Hacking Growth
09
Sean Ellis and Morgan Brown · Business
Hacking Growth is Sean Ellis and Morgan Brown's guide to building a growth function — an organizationally distinct, cross-functional team focused on finding and exploiting opportunities to accelerate customer acquisition, retention, and revenue.
Shares marketing and startups with Obviously Awesome.
Read the summary → - Permission Marketing
10
Seth Godin · Business
Permission Marketing is Seth Godin's 1999 manifesto arguing that the dominant marketing model — interruption, buying attention, broadcasting to audiences who didn't ask — is fundamentally broken and becoming more broken.
Shares marketing and strategy with Obviously Awesome.
Read the summary → - Predictable Revenue
11
Aaron Ross and Marylou Tyler · Business
Predictable Revenue is Aaron Ross's account of the outbound sales system he built at Salesforce that generated over $100 million in recurring revenue.
Shares startups and sales with Obviously Awesome.
Read the summary → - Product-Led Growth
12
Wes Bush · Business
Product-Led Growth is Wes Bush's guide to a go-to-market strategy in which the product itself is the primary vehicle for customer acquisition, conversion, and expansion — rather than sales and marketing teams that generate leads and hand them to the product.
Shares marketing and startups with Obviously Awesome.
Read the summary →
Books like Obviously Awesome: quick answers
What are the best books like Obviously Awesome?
The best books like Obviously Awesome by April Dunford are Crossing the Chasm by Geoffrey A. Moore, This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin, Building a StoryBrand by Donald Miller, Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares, Contagious: Why Things Catch On by Jonah Berger, plus 7 more below. Each was chosen for themes it shares with Obviously Awesome, such as marketing, product positioning, startups.
What should I read after Obviously Awesome?
A natural next read after Obviously Awesome is Crossing the Chasm by Geoffrey A. Moore. Shares marketing and startups with Obviously Awesome. Other strong choices are This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin, Building a StoryBrand by Donald Miller, Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares.
What books are similar to Obviously Awesome by April Dunford?
Obviously Awesome centers on marketing, product positioning, startups. Books with a similar feel include Crossing the Chasm by Geoffrey A. Moore, This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin, Building a StoryBrand by Donald Miller, Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares, Contagious: Why Things Catch On by Jonah Berger, Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies by Reid Hoffman and Chris Yeh — all free to read and chat with on Superbook.
