Books like Subliminal: How Your Unconscious Mind Rules Your Behavior

01

Incognito: The Secret Lives of the Brain

David Eagleman · Psychology

David Eagleman is a neuroscientist at Stanford who argues that the conscious self is a late, small, and largely uninformed participant in the brain's activity.

02

Algorithms to Live By: The Computer Science of Human Decisions

Brian Christian and Tom Griffiths · Psychology

Brian Christian is a writer and Tom Griffiths is a cognitive scientist, and together they argue that computer science has worked out rigorous solutions to many of the problems humans face every day — when to stop searching for a better option, how to manage your schedule, how to sort your memory — and that these solutions are both interesting and useful.

03

The Elephant in the Brain: Hidden Motives in Everyday Life

Kevin Simler and Robin Hanson · Psychology

Kevin Simler and Robin Hanson argue that human behavior is much more self-interested and much less high-minded than the explanations people give for it.

04

Thinking, Fast and Slow

Daniel Kahneman · Psychology

Thinking, Fast and Slow is Daniel Kahneman's account of the two cognitive systems that govern human thought.

05

You Are Not So Smart

David McRaney · Psychology

David McRaney is a journalist who started a blog called "You Are Not So Smart" about self-delusion in 2009, and turned it into this book in 2011.

06

100 Things Every Designer Needs to Know About People

Susan Weinschenk · Psychology

Susan Weinschenk is a behavioral scientist and UX consultant, and this book is her translation of cognitive science research into practical guidance for designers.