Business · Similar reads

Books like The Jobs To Be Done Playbook

The best books like The Jobs To Be Done Playbook are Competing Against Luck, Contagious: Why Things Catch On, and This Is Marketing: You Can't Be Seen Until You Learn to See. The Jobs To Be Done Playbook by Jim Kalbach is about customer research, product development, innovation. If that's what drew you in, here are 12 books that share its DNA — each summarized on Superbook, and ready to chat with in the app.

  1. Competing Against Luck
    Competing Against Luck

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    Competing Against Luck

    Clayton M. Christensen · Business

    Competing Against Luck is Clayton Christensen's most complete development of the Jobs to Be Done framework, which he introduced briefly in The Innovator's Solution.

    Both dig into innovation.

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  2. Contagious: Why Things Catch On
    Contagious: Why Things Catch On

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    Contagious: Why Things Catch On

    Jonah Berger · Business

    Contagious is Jonah Berger's analysis of why certain products, ideas, and stories spread through word of mouth while others, equally good or better, remain obscure.

    A kindred business read.

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  3. This Is Marketing: You Can't Be Seen Until You Learn to See
    This Is Marketing: You Can't Be Seen Until You Learn to See

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    This Is Marketing: You Can't Be Seen Until You Learn to See

    Seth Godin · Business

    This Is Marketing is Seth Godin's most comprehensive statement of what marketing is and isn't.

    A kindred business read.

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  1. Blue Ocean Strategy
    Blue Ocean Strategy

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    Blue Ocean Strategy

    W. Chan Kim and Renée Mauborgne · Business

    Blue Ocean Strategy is Kim and Mauborgne's case that the most successful companies don't compete in existing markets by beating rivals at their own game — they create new market spaces where competition is irrelevant.

    Both dig into innovation.

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  2. The Lean Startup
    The Lean Startup

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    The Lean Startup

    Eric Ries · Business

    The Lean Startup is Eric Ries's argument that the biggest cause of startup failure is not building the wrong product — it's spending months or years building something before finding out whether anyone wants it.

    Shares product development and innovation with The Jobs To Be Done Playbook.

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  3. Build
    Build

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    Build

    Tony Fadell · Business

    Tony Fadell was the engineer who built the iPod, the executive who led the team that created the original iPhone, and the founder of Nest, the thermostat company he sold to Google for $3.2 billion.

    Both dig into product development.

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  4. Continuous Discovery Habits
    Continuous Discovery Habits

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    Continuous Discovery Habits

    Teresa Torres · Business

    Continuous Discovery Habits is Teresa Torres's practical guide to making product discovery a sustainable, weekly team practice rather than a periodic research event.

    Both dig into innovation.

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  5. Creative Selection
    Creative Selection

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    Creative Selection

    Ken Kocienda · Business

    Creative Selection is Ken Kocienda's first-hand account of how software gets made at Apple during the period when the iPhone and iPad were born.

    Both dig into innovation.

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  6. Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
    Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

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    Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

    Ed Catmull and Amy Wallace · Business

    Creativity, Inc.

    Both dig into innovation.

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  7. Dealing with Darwin
    Dealing with Darwin

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    Dealing with Darwin

    Geoffrey Moore · Business

    Dealing with Darwin is Geoffrey Moore's 2005 argument that established companies face a form of Darwinian selection pressure that startup logic cannot address, and that surviving it requires a clear understanding of where a company sits in its technology lifecycle and what kind of innovation is appropriate at each stage.

    Both dig into innovation.

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  8. Disciplined Entrepreneurship
    Disciplined Entrepreneurship

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    Disciplined Entrepreneurship

    Bill Aulet · Business

    Bill Aulet's Disciplined Entrepreneurship is a structured walkthrough of 24 steps for building a new venture, developed from MIT's entrepreneurship curriculum and Aulet's own experience as a serial entrepreneur.

    Both dig into innovation.

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  9. Do More Faster: TechStars Lessons to Accelerate Your Startup
    Do More Faster: TechStars Lessons to Accelerate Your Startup

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    Do More Faster: TechStars Lessons to Accelerate Your Startup

    Brad Feld and David Cohen · Business

    Do More Faster is a collection of short essays and lessons drawn from the TechStars accelerator program, organized by Brad Feld and David Cohen, the program's co-founders.

    Both dig into product development.

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Books like The Jobs To Be Done Playbook: quick answers

What are the best books like The Jobs To Be Done Playbook?

The best books like The Jobs To Be Done Playbook by Jim Kalbach are Competing Against Luck by Clayton M. Christensen, Contagious: Why Things Catch On by Jonah Berger, This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin, Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, The Lean Startup by Eric Ries, plus 7 more below. Each was chosen for themes it shares with The Jobs To Be Done Playbook, such as customer research, product development, innovation.

What should I read after The Jobs To Be Done Playbook?

A natural next read after The Jobs To Be Done Playbook is Competing Against Luck by Clayton M. Christensen. Both dig into innovation. Other strong choices are Contagious: Why Things Catch On by Jonah Berger, This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin, Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne.

What books are similar to The Jobs To Be Done Playbook by Jim Kalbach?

The Jobs To Be Done Playbook centers on customer research, product development, innovation. Books with a similar feel include Competing Against Luck by Clayton M. Christensen, Contagious: Why Things Catch On by Jonah Berger, This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin, Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, The Lean Startup by Eric Ries, Build by Tony Fadell — all free to read and chat with on Superbook.

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