Business · Similar reads
Books like The Boron Letters
The best books like The Boron Letters are Influence: The Psychology of Persuasion, This Is Marketing: You Can't Be Seen Until You Learn to See, and All Marketers Are Liars. The Boron Letters by Gary Halbert is about copywriting, direct marketing, sales. If that's what drew you in, here are 12 books that share its DNA — each summarized on Superbook, and ready to chat with in the app.
- Influence: The Psychology of Persuasion
01
Influence: The Psychology of Persuasion
Robert B. Cialdini · Psychology
Influence is Robert Cialdini's account of why people say yes, and how that agreement is manufactured.
Both dig into persuasion.
Read the summary → - This Is Marketing: You Can't Be Seen Until You Learn to See
02
This Is Marketing: You Can't Be Seen Until You Learn to See
Seth Godin · Business
This Is Marketing is Seth Godin's most comprehensive statement of what marketing is and isn't.
Both dig into entrepreneurship.
Read the summary → - All Marketers Are Liars
03
Seth Godin · Business
All Marketers Are Liars — later republished as All Marketers Tell Stories — is Seth Godin's argument that successful marketing is not about facts or features but about stories that confirm what consumers already believe about the world.
A kindred business read.
Read the summary → - Pre-Suasion: A Revolutionary Way to Influence and Persuade
04
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Robert B. Cialdini · Psychology
Robert Cialdini spent decades studying the principles of persuasion that animate Influence, his 1984 masterwork.
Both dig into persuasion.
Read the summary → - Positioning: The Battle for Your Mind
05
Positioning: The Battle for Your Mind
Al Ries and Jack Trout · Business
Positioning, first published in 1981 and revised in 2000, introduced an idea that restructured how strategists think about marketing: the real competition is not in the marketplace but in the customer's mind.
A kindred business read.
Read the summary → - Behind the Cloud
06
Marc Benioff · Business
Behind the Cloud is Marc Benioff's account of building Salesforce from a startup in his apartment to the first cloud computing company to reach $1 billion in revenue.
Shares sales and entrepreneurship with The Boron Letters.
Read the summary → - SPIN Selling
07
Neil Rackham · Business
SPIN Selling is Neil Rackham's distillation of twelve years of research and over 35,000 sales calls analyzed to determine what separates effective salespeople in complex, high-value B2B transactions from their less successful counterparts.
Shares sales and persuasion with The Boron Letters.
Read the summary → - The Challenger Sale
08
Matthew Dixon and Brent Adamson · Business
The Challenger Sale is Dixon and Adamson's research-backed challenge to the most deeply held assumption in B2B sales: that the best salespeople are Relationship Builders who develop trust through accommodation and responsiveness.
Shares sales and persuasion with The Boron Letters.
Read the summary → - The Startup Owner's Manual
09
Steve Blank and Bob Dorf · Business
The Startup Owner's Manual is Steve Blank and Bob Dorf's expanded, updated version of Blank's earlier customer development framework, published seven years after The Four Steps to the Epiphany.
Shares sales and entrepreneurship with The Boron Letters.
Read the summary → - To Sell Is Human
10
Daniel H. Pink · Business
To Sell Is Human is Daniel Pink's case that selling — in the broad sense of moving people to think or act differently — is central to what most of us do at work every day, whether or not our job title includes the word "sales." Drawing on Bureau of Labor Statistics data, Pink estimates that Americans spend roughly 40% of their work time in non-sales selling: persuading, convincing, and nudging.
Shares sales and persuasion with The Boron Letters.
Read the summary → - AI Superpowers
11
Kai-Fu Lee · Business
AI Superpowers is Kai-Fu Lee's argument that the geopolitical competition to lead in artificial intelligence is primarily a two-country race between the United States and China, and that the outcome will reshape the global economy in ways most people haven't started to reckon with.
Both dig into entrepreneurship.
Read the summary → - Anything You Want
12
Derek Sivers · Business
Anything You Want is Derek Sivers' account of building, running, and eventually selling CD Baby, the independent musician distribution company he founded accidentally in 1998 when a few friends asked him to sell their CDs online.
Both dig into entrepreneurship.
Read the summary →
Books like The Boron Letters: quick answers
What are the best books like The Boron Letters?
The best books like The Boron Letters by Gary Halbert are Influence: The Psychology of Persuasion by Robert B. Cialdini, This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin, All Marketers Are Liars by Seth Godin, Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini, Positioning: The Battle for Your Mind by Al Ries and Jack Trout, plus 7 more below. Each was chosen for themes it shares with The Boron Letters, such as copywriting, direct marketing, sales.
What should I read after The Boron Letters?
A natural next read after The Boron Letters is Influence: The Psychology of Persuasion by Robert B. Cialdini. Both dig into persuasion. Other strong choices are This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin, All Marketers Are Liars by Seth Godin, Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini.
What books are similar to The Boron Letters by Gary Halbert?
The Boron Letters centers on copywriting, direct marketing, sales. Books with a similar feel include Influence: The Psychology of Persuasion by Robert B. Cialdini, This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin, All Marketers Are Liars by Seth Godin, Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini, Positioning: The Battle for Your Mind by Al Ries and Jack Trout, Behind the Cloud by Marc Benioff — all free to read and chat with on Superbook.
