Books like The Power of Bad: How the Negativity Effect Rules Us and How We Can Rule It

01

Thinking, Fast and Slow

Daniel Kahneman · Psychology

Thinking, Fast and Slow is Daniel Kahneman's account of the two cognitive systems that govern human thought.

02

You Are Not So Smart

David McRaney · Psychology

David McRaney is a journalist who started a blog called "You Are Not So Smart" about self-delusion in 2009, and turned it into this book in 2011.

03

The Optimism Bias: A Tour of the Irrationally Positive Brain

Tali Sharot · Psychology

Tali Sharot is a neuroscientist at University College London, and The Optimism Bias is her account of a finding that surprised researchers: most humans systematically overestimate the likelihood of good things happening to them and underestimate the likelihood of bad ones.

04

Stumbling on Happiness

Daniel Gilbert · Psychology

Daniel Gilbert is a Harvard psychologist whose central finding, after decades of studying affective forecasting, is that humans are systematically wrong about what will make them happy.

05

Predictably Irrational

Dan Ariely · Psychology

Predictably Irrational is Dan Ariely's examination of how humans make decisions that are consistently, systematically irrational — not random or arbitrary, but irrational in ways that follow patterns.

06

100 Things Every Designer Needs to Know About People

Susan Weinschenk · Psychology

Susan Weinschenk is a behavioral scientist and UX consultant, and this book is her translation of cognitive science research into practical guidance for designers.