Books like The Sales Acceleration Formula

01

Traction: Get a Grip on Your Business

Gino Wickman · Business

Traction introduces the Entrepreneurial Operating System, a practical framework for running a small to mid-sized business with more clarity, accountability, and traction.

A kindred business read.

02

Zero to One: Notes on Startups, or How to Build the Future

Peter Thiel · Business

Zero to One began as notes from a Stanford course Thiel taught on startups in 2012, assembled into a book with co-author Blake Masters.

Both dig into startups.

03

Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies

Reid Hoffman and Chris Yeh · Business

Blitzscaling is Reid Hoffman's argument that certain markets — primarily those with strong network effects and winner-take-most dynamics — reward companies that prioritize speed of growth over efficiency, even at the cost of significant operational risk.

Both dig into startups.

04

Contagious: Why Things Catch On

Jonah Berger · Business

Contagious is Jonah Berger's analysis of why certain products, ideas, and stories spread through word of mouth while others, equally good or better, remain obscure.

A kindred business read.

05

High Growth Handbook

Elad Gil · Business

High Growth Handbook is Elad Gil's guide to the operational and organizational challenges that arise once a startup has found product-market fit and needs to scale from dozens of employees to hundreds or thousands.

Shares scaling and startups with The Sales Acceleration Formula.

06

Obviously Awesome

April Dunford · Business

Obviously Awesome is April Dunford's practical guide to product positioning — the often misunderstood discipline of defining where your product fits in the competitive landscape so that the right customers immediately understand its value.

Shares sales and startups with The Sales Acceleration Formula.

07

Predictable Revenue

Aaron Ross and Marylou Tyler · Business

Predictable Revenue is Aaron Ross's account of the outbound sales system he built at Salesforce that generated over $100 million in recurring revenue.

Shares sales and startups with The Sales Acceleration Formula.

08

The Startup Owner's Manual

Steve Blank and Bob Dorf · Business

The Startup Owner's Manual is Steve Blank and Bob Dorf's expanded, updated version of Blank's earlier customer development framework, published seven years after The Four Steps to the Epiphany.

Shares sales and startups with The Sales Acceleration Formula.

09

Behind the Cloud

Marc Benioff · Business

Behind the Cloud is Marc Benioff's account of building Salesforce from a startup in his apartment to the first cloud computing company to reach $1 billion in revenue.

Both dig into sales.

10

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Ed Catmull and Amy Wallace · Business

Creativity, Inc.

Both dig into startups.

11

Crossing the Chasm

Geoffrey A. Moore · Business

Crossing the Chasm is Geoffrey Moore's analysis of why so many technology companies succeed with early adopters and then stall before reaching mainstream customers.

Both dig into startups.

12

Disciplined Entrepreneurship

Bill Aulet · Business

Bill Aulet's Disciplined Entrepreneurship is a structured walkthrough of 24 steps for building a new venture, developed from MIT's entrepreneurship curriculum and Aulet's own experience as a serial entrepreneur.

Both dig into startups.