Books like Irrationality

01

Thinking, Fast and Slow

Daniel Kahneman · Psychology

Thinking, Fast and Slow is Daniel Kahneman's account of the two cognitive systems that govern human thought.

02

Predictably Irrational

Dan Ariely · Psychology

Predictably Irrational is Dan Ariely's examination of how humans make decisions that are consistently, systematically irrational — not random or arbitrary, but irrational in ways that follow patterns.

03

Blink: The Power of Thinking Without Thinking

Malcolm Gladwell · Psychology

Blink is Malcolm Gladwell's argument that fast, unconscious decisions — the ones made in the first two seconds of encountering something — are often just as reliable as slow, deliberate analysis, and sometimes more so.

04

Nudge: Improving Decisions About Health, Wealth, and Happiness

Richard H. Thaler and Cass R. Sunstein · Economics

Nudge is Richard Thaler and Cass Sunstein's argument that the way choices are presented — the default option, the order of items, the framing of a question — powerfully shapes what people decide, often more than their own stated preferences.

05

100 Things Every Designer Needs to Know About People

Susan Weinschenk · Psychology

Susan Weinschenk is a behavioral scientist and UX consultant, and this book is her translation of cognitive science research into practical guidance for designers.

06

A General Theory of Love

Thomas Lewis, Fari Amini, and Richard Lannon · Psychology

A General Theory of Love is a 2000 book by three psychiatrists at the University of California, San Francisco — Thomas Lewis, Fari Amini, and Richard Lannon — who set out to explain love scientifically without stripping it of its significance.