Books like Permission Marketing

01

This Is Marketing: You Can't Be Seen Until You Learn to See

Seth Godin · Business

This Is Marketing is Seth Godin's most comprehensive statement of what marketing is and isn't.

02

Purple Cow: Transform Your Business by Being Remarkable

Seth Godin · Business

Purple Cow is Seth Godin's argument that the era of traditional marketing — mass advertising, interruption, and promotion — is effectively over, and that the only reliable route to growth is making something so remarkable that people talk about it without being paid to.

03

Contagious: Why Things Catch On

Jonah Berger · Business

Contagious is Jonah Berger's analysis of why certain products, ideas, and stories spread through word of mouth while others, equally good or better, remain obscure.

04

Building a StoryBrand

Donald Miller · Business

Building a StoryBrand is Donald Miller's argument that most companies fail at marketing because they communicate from the wrong perspective.

05

Competing Against Luck

Clayton M. Christensen · Business

Competing Against Luck is Clayton Christensen's most complete development of the Jobs to Be Done framework, which he introduced briefly in The Innovator's Solution.

06

100 Baggers: Stocks That Return 100-to-1 and How to Find Them

Christopher Mayer · Business

Christopher Mayer built this book on research conducted earlier by Thomas Phelps, whose 1972 book 100 to 1 in the Stock Market studied stocks that returned one hundred times their purchase price.